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A True Christmas Story from Digicel

Ms. Roach happily receives her new Motorola KRZR from Digicel.

December 31, 2007: It’s not every day that a company has the opportunity to make a specific dream for a customer come true. However, that is what the mobile giant, Digicel, was able to do this holiday season for Anthea Roach of Rock Farm.

It all started last week when Ms. Brooks, the Country Manager, went to Heartbeat Radio to chit chat with Mello Cello about all the exciting things taking place at Digicel; special Christmas prices on a wide range of handsets, $60 FREE credit, chances to win instant prizes and the Grand Prize Draw of a Dream Living Room complete with furniture, 42’ flat screen TV, surround sound system, X-Box 360, digital camera and much more.

Mello who had been on the radio much of the afternoon talking with listeners about what they wanted for the holidays and how the celebration of the holidays has changed over the years, was particularly touched by Anthea Roach. Ms.Roach shared with Mello on the air that a new mobile phone would really make her Christmas. She currently had one, but it was old and wasn’t working too well.

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When Ms. Brooks arrived at the radio station, she was not aware of the previous conversation between Mello and Ms. Roach. As Mello shared with Ms. Brooks the conversation he had with Ms. Roach, it was immediately obvious that Digicel could bring some Christmas joy and cheer into this young lady’s life. Mello invited Ms. Roach to call Heartbeat as Ms. Brooks was in the studio. Within minutes, she called the studio and the three of them spoke on air and by the end of the conversation, Ms. Roach was the proud owner of a Motorola KRZR, compliments of Digicel.

Reflecting over what had just transpired, Mello shared with Ms. Brooks that he felt spiritual about the whole thing; from his initial conversation with Ms. Roach to Ms. Brooks unplanned visit to the studio and the joy that Digicel was able to give to one unsuspecting person.

Remember . . . the reason for the season.
 

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