Anguilla News covers Anguilla and the wider
Caribbean.
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DIGICEL
LAUNCHES IN BVI WITH US$17 MILLION INVESTMENT
Date Posted: November 28, 2008.
Road Town, Tortola – Digicel, the largest mobile operator in
the Caribbean and new entrant to the Central American
market, today launched services in the British Virgin
Islands (BVI) - its 25th market in the Caribbean and Central
America and 30th market world-wide - with an investment of
US$17million heralding a new era of choice and competition
for mobile customers.
With a population of 23,000 and mobile penetration at an
estimated 90%, Digicel’s investment in BVI is focused on
building a brand new state-of-the-art network that provides
coverage to 98% of the population, supported by 24/7customer
care, first-to-market innovations such as self-service top
up machines with 24-hour access and online bill payment, as
well as a wide range of affordable handsets.
“We are delighted to launch in the British Virgin Islands
today and are looking forward to showing customers here what
being with the Bigger, Better Network means,” Colm Delves,
Digicel Group CEO, said of today’s launch. “I would like to
thank the Government for all of its assistance with our
entrance to this market. As the third entrant, we will drive
competition for the good of consumers by providing the best
coverage, the best care and the best value to the people of
this country. This is an exciting time for us both here in
BVI – and more widely - as we continue to expand our global
presence and delight customers with what we do and how we do
it.”
Digicel BVI is led by Alan Bates, who has worked with
Digicel since 2003, serving as Head of Sales and
Distribution for the Dutch Caribbean region and Sales
Director for Digicel Bermuda, where he played an
instrumental role in leading the company’s operations to the
number one position in the market.
With a thriving tourism and financial services industry, BVI
has one of the most prosperous economies in the Caribbean.
BVI covers a group of 16 inhabited and more than 20
uninhabited islands, with the main islands being Tortola,
Virgin Gorda, Jost van Dyke and Anegada.
